NgoLwesine, ngoMeyi 1, uWilliam Oplinger, i-CEO ye-Alcoa, wathi esidlangalaleni ukuba umthamo we-odolo yenkampani uhlale uqinile kwikota yesibini, kungekho mqondiso wokuhla okudityaniswa neerhafu zase-US. Isibhengezo siye safaka ukuzithemba kwiishishini aluminiyamkwaye yavusa uqwalaselo olubalulekileyo lwentengiso kwindlela yekamva ye-Alcoa.

Njengomdlali ophambili kwimveliso ye-aluminium, i-Alcoa inomzila obanzi wehlabathi jikelele, kunye neziseko zemveliso kunye nokusebenza kumazwe amaninzi. Kwimeko yorhwebo yamazwe ngamazwe ekhoyo ngoku entsonkothileyo, ukutshintshwa komgaqo-nkqubo werhafu kube nefuthe elimandla kuthungelwano lonikezelo lwe-aluminiyam. Kwinyanga ephelileyo, ngexesha lenkomfa emva kokufumana umvuzo, i-Alcoa ibonise ukuba iirhafu zase-US kwi-aluminium engeniswe eCanada kulindeleke ukuba ihlawule inkampani malunga ne-90 yezigidi zeedola kwikota yesibini. Oku kuvela kwinto yokuba ezinye zeemveliso ze-aluminiyam ze-Alcoa ziveliswa eCanada kwaye emva koko zithengiswa e-US, kunye ne-25% yerhafu ecinezela kakhulu imida yenzuzo-ikota yokuqala yodwa yabona ilahleko malunga ne-20 yezigidi zeedola.

Nangona ezi zixinzelelo zerhafu, imiyalelo ye-Alcoa ye-Q2 ihlale yomelele. Kwelinye icala, ukuchacha koqoqosho lwehlabathi ngokuthe ngcembe kuqhubekileimfuno kwi-aluminiyam engundoqo-ukusebenzisa amashishini afana nokuthuthwa kunye nokwakhiwa, ngelixa ukukhula ngokukhawuleza kwecandelo lezithuthi zamandla amatsha kuye kwanda kakhulu imfuno yezinto ezilula, eziphakamileyo ze-aluminium, ukunyusa imiyalelo ye-Alcoa. Kwelinye icala, igama legama le-Alcoa elide, iteknoloji ye-R & D, kunye nomgangatho wemveliso ozinzileyo zikhuthaze ukunyaniseka kwabathengi, okwenza ukuba abathengi bancinci ukuba batshintshe ababoneleli ngenxa yokuguquguquka kwerhafu yexesha elifutshane.

Nangona kunjalo, imiceli mngeni ilindele iAlcoa. Iindleko ezonyusiweyo ezivela kumaxabiso kufuneka zifakwe ngaphakathi okanye zigqithiselwe kubathengi, okunokuthi kuchaphazele ukukhuphisana kwexabiso lemveliso. Imakethi ye-aluminiyam yehlabathi ikhuphisana kakhulu, kunye namashishini asahlumayo e-aluminiyam aqhubeka ephuma ukubamba isabelo semakethi. Ukungaqiniseki kuqoqosho olukhulu kunye nemigaqo-nkqubo yorhwebo nayo inakhoimpembelelo imfuno aluminiyamkunye nozinzo lwekhonkco lokubonelela. Ukujongana nale mingeni, iAlcoa kufuneka iqhubeke nokwandisa ubume beendleko zayo, yandise utyalo-mali lwe-R&D ukuze iqalise iimveliso ezinexabiso eliphezulu, ukwandisa kwiimarike ezisahlumayo, nokunciphisa ukuthembela kwiimarike zodwa ukunyusa ukomelela komngcipheko kunye nokhuphiswano lwemarike.